Logo Design process
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The creation of effective logos, corporate images,
emblems and brand identity trademarks requires a skilled
and imaginative designer with a proven system.
This is the most important part of our job. It is critical
for our design team to understand the nature of your
business, and the image of your company, brand and products
or service.
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Considerations:
Avoid Highly complex Images
logo is a symbol representing your business, not an
advertisement in itself.
Highly complex images are expensive to reproduce (printing
costs). Detail not visible when logo size is reduced
for business cards etc.
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Design Analysis
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Brief us on your industry, your company and target
market. Any pre-conceived ideas that you have about
your logo or similar images that you like the look off.
(You may submit graphics for use in the logo design,
or rough ideas of the logo).
The logo must be recognizable and convey the right
message to your customers.
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Initial Development
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Based on your brief we will design 4 Initial logo design
concepts. They will be Emailed to you for input and
feedback. If you like one or two of the designs from
the first viewing, we will make the required changes
based on your specifications. In the event that you
do not like any of the initial drafts, we will create
4 more initial designs. (after returning to Step One)
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Choose Your Final Logo
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The short list of logo's are presented to you and you
get to choose your final logo. Now we can get very serious
about perfecting the one design that you like and make
any adjustments to it that you would like.
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Revision
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We have made the changes that you requested, so now
you review it to make sure that it is perfect. Some
projects go very quickly, and some may take quite a
few revisions.
At this point we don't change the logo version or overall
format, it's just minor alterations.
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Your Logo Is Ready
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We set up your file with the correct PMS colours for
accurate printing, and also set up the digital files
for the web and desktop publishing.
We supply you with a copy of your Logo / Artwork is
supplied on CD-ROM
If you would like more information please feel free
to contact us.
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